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Digital Marketing Executive

Full Time

On-site

Jaffna, Sri Lanka

We are seeking a skilled and dynamic Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will play a key role in developing and implementing comprehensive digital marketing strategies to enhance our online presence and drive business growth.

What are your key responsibilities?

Develop and execute digital marketing campaigns across various channels, including social media, email, search engine marketing, and display advertising.
Create and optimize content for digital platforms, ensuring alignment with brand guidelines and marketing objectives.
Manage and analyze the performance of digital campaigns, providing insights and recommendations for improvement.
Coordinate with cross-functional teams to ensure consistency in messaging and brand positioning across digital channels.
Stay abreast of industry trends, emerging technologies, and digital marketing best practices.
Collaborate with internal and external stakeholders to drive digital initiatives and campaigns.
Conduct market research to identify opportunities and trends in the digital landscape.
Plan and implement SEO and SEM strategies to improve online visibility and drive traffic.

What are we looking for?

Bachelor's Degree in Marketing, Digital Marketing, Communications, or a related field.
Proven work experience in digital marketing, with a focus on campaign management and performance analysis.
Strong understanding of digital marketing concepts, tools, and platforms.
Experience with social media management, content creation, and digital analytics.
Knowledge of SEO and SEM best practices.
Excellent written and verbal communication skills.
Analytical mindset with the ability to interpret data and derive actionable insights.
Creative thinking and the ability to contribute innovative ideas.
Ability to work independently and collaboratively in a team environment.