Website speed optimization is critical because it directly impacts user experience, search engine rankings, and mobile performance. Faster websites keep users engaged, improve SEO rankings, and provide a competitive edge, especially when targeting mobile users who may face slower internet connections.
Website speed optimization refers to the increased website speed and overall performance of a website.A score of 90 or above is considered good. 50 to 89 is a score that needs improvement, and below 50 is considered poor. Speed can be measure using key metrics such as
Time to first byte: The time it takes for a user's browser to receive the first byte of data from the server.
First content paint: The time when the first piece of content is rendered on the screen.
Large content paint: The time it takes for the largest piece of content on the page to become visible.To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.
Page load time: The time it takes to load entire webpage.
Refer google PageSpeed Insights for more informations and thresholds values for these metrics
Improve user experience : faster websites provide better user experience.users are more likely to stay on and return to a website that loads quickly and performs well.
Enhance SEO: search engines like google take page speed as a ranking factor, faster websites more likely to rank higher in search results.
Improve mobile experience: having a fast website is crucial for mobile users who often have slower internet connection.
Competitive advantage:a faster website can apart from competitors who have slower less optimized site.
There many website performance tools available in the market to measure your website performance followings are free and suitable for you
Google page speed insight
you can just put in your link and get result.reports on the user experience of both mobile and desktop devices and provide suggestions for improvement.
Dareboost
Dareboost also like other web speed test tool but it gives you more recommendations, diagnostics and detailed breakdown of your performance.
GTMetrix
GTMetrix also analyzes performance like google page speed,you can just put your link and check your page performance. If you want more options you have to create an account.
WebPageTest.org
WebPageTest is powerful and complex tool for check your page performance.it has advanced settings for your testing,it also provide optimization tips for increased website performance.
Image optimization is the process of reducing the file size of images without compromising their quality to improve website performance. It involves various techniques and best practices that
1. Resizing
Adjusting the dimensions of images to match the display size on the website, preventing unnecessary loading of oversized images.changing the pixel dimension of image in html doesn’t change actual image size.user need to still download full size of image that make page slowly. This specially affects who uses your site on their mobile phone using cellular data connection. Try to maintain image size under 1mb.You can use free online tools for resizing images.
2. Use right formats
Selecting the appropriate image format based on the content. For example, JPEG is suitable for photographs, while PNG is better for images requiring transparency.
3. Use modern image formats
Using modern image formats like WebP and AVIF, which offer better compression and quality compared to traditional formats like JPEG and PNG.
4. Lazy loading
Lazy loading is a technique to improve website performance by loading images only when they are about to appear on the user's screen. This reduces the initial load time and saves bandwidth.
One simple way to implement lazy loading is by using the loading attribute in the <img>tag. Adding loading="lazy" tells the browser to wait to load the image until the user scrolls close to it. Here's an example:
<img src="image.jpg" alt="example" width="100" height="100" loading="lazy">
In this example, the image won't load until the user is about to see it, making the page load faster initially and reducing the amount of data used.
Optimizing your website’s speed is vital for creating a positive user experience, improving SEO, and staying competitive in today's digital landscape. By optimizing images and employing strategies like resizing, using modern formats, and lazy loading, you can significantly reduce load times and improve performance across devices.
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